As an Android user, i noticed that many apps on the Google Play Store out there were offering outdated and limited choices, not keeping up with the latest trends. So in 2017 i started this journey creating entertainment apps
While the market is filled with wallpaper apps most of them are outdated, they offer a limited number of wallpapers to choose from and old pictures, and they don’t offer live wallpaper options.
so to penetrate the market I’ll have to come up with something different, up to date with the current trends, and in medium to low competitive keywords. that’s why I’ll go with the blue ocean strategy. Instead of competing with apps who got a marketing budget and intense competition, I’ll go after new trends that usually have low competition and present untapped opportunities. By identifying and targeting these niches, I can position my apps uniquely in the market.
There are two main groups of people who use wallpaper apps : those looking to change their device backgrounds and those who want to save pictures of a specific interest. The other group might do this to share the images on social media, send them to friends, or simply because they are fans of that particular interest.
Phase 1 : To get the ball rolling, we started by running paid ads on Facebook and Google Ads, targeting audiences worldwide tog et a cheap cost per install CPI. At the same time, we worked on optimizing our app listing (ASO). This included researching and targeting keywords with low competition but a. good number of monthly searches. Simultaneously, we experimented with different titles, visuals, and descriptions through A/B testing to increase the CTR and CR of the listing.
Phase 2 : Another effective strategy we implemented involved creating a network of apps within similar industries, targeting those with a shared audience or overlapping interests. This collaborative promotion system proved to be highly successful. Below is a brief outline explaining how this cooperative advertising system operates.
More than 3 millions installs accross various apps, Accounts And Categories.
+30000$ inr evenue accross multiple revenue channels from Ads, Subscriptions, Paywall ...
Thousands of Happy And Satisfied Users
