I joined to ship features. I grew into shaping where the company goes.
Wanaut is a Moroccan events and ticketing platform. I joined after their seed round as a product manager focused on execution. Since then my role has grown with the company. I went from improving the product to owning the several products, and then to helping take Wanaut into new international markets and a new business model.
Part 1: From MVP to a product we could sell
In my first days at Wanaut I went through the MVP end to end and listed everything that was missing, broken or half-built, then worked with the team to close those gaps until it was solid enough to sell. That's how we landed our first clients. It's also when I set up the first product processes and the team structure we still run on, and I did the same inside the company: we mapped how the operations teams actually worked and built an admin panel to run the company and its operations from one place.
Admin panel
Ops teams can manage events, organizers, orders and refunds from one place instead of spreadsheets and manual steps.
Part 2: Owning the platform
With the MVP stable and the first clients and users on board, the feedback started arriving from every direction: users, organizers, and our own ops team. The next step was turning it into decisions about what to fix and what to build next.
Discovery
Buyers can browse events by category, city and date, and see what's happening near them without scrolling through everything. Search, filters and event pages were reworked end to end across the platform. Event discoverability up 40%.
Checkout
Buyers can go from an event page to a confirmed ticket in a few steps, with the price and fees visible before they commit. Lowering drop-offs and increasing conversion rates.
Pay in Cash
Buyers can reserve a ticket online and pay in cash at any Cashplus agency, then get their ticket once the payment clears.
Payment flows
Buyers can pay with the method that's normal where they live: card, cash, or mobile money. Each market plugs in its own local providers without a separate build.
Seat management
Organizers can map a stadium by stand, block and row, set prices per zone, and open or close sections as they sell. Buyers pick their exact seat from the map. Opened football ticketing, a new revenue stream.
Africa Cup of Nations 2025
Fans can buy tickets through regional payment providers I integrated for the tournament. 100K+ transactions across 1.2M+ tickets.
Featured Events
Organizers can pay to place their event in high-traffic spots across the platform, choose how long it runs, and track the views and sales it brings in.
Native app (iOS/Android)
Users can browse, buy and hold their tickets in a native iOS and Android app. Gate staff use a separate check-in app to scan tickets and track entries in real time.
Feedback and bug intake
Built end to end: anyone in the company can report a bug or pass on user feedback in a few seconds, and it lands in a triage flow that routes it, ranks it and tracks it to a fix. Nothing gets lost in Slack threads.
Shipping this much with a small team meant fixing how we work too. I set up planning in Linear, a daily reporting loop with the CEO, and a release process.
Part 3: Taking Wanaut beyond Morocco
With the platform working and the team shipping steadily, my work moved up a level. Instead of the next feature, the questions were which markets Wanaut should enter and what enterprise clients like football federations need before they'll sign. I started leading those bets end to end: what we needed to build, what we needed to comply with, and what it takes to launch in a new country.
Going white-label
Federations want their own brand, not ours. I helped turn Wanaut into a white-label product and led our first big deployment outside Morocco: the Tanzania Football Federation's ticketing platform, tff-tickets.com.
Expansion
I lead our expansion into Côte d'Ivoire, Tanzania and Ethiopia. Each market gets the payment methods people there actually use and a product shaped around how they buy. In Tanzania that meant guest checkout instead of a signup wall…
Compliance as a product decision
Entering a country means handling its data laws. I led data protection work across several regulators: the CNDP in Morocco and the PDPC in Tanzania. That covered registrations, a full impact assessment for the TFF platform, cross-border transfer permits, and a supplier risk register.
Wanaut, the short version.
- Role — joined Wanaut (Moroccan events & ticketing platform) after their seed round as an execution PM; grew into owning several products and the international expansion.
- Part 1 — MVP to sellable — audited and closed the MVP's gaps to land the first clients; set up the product processes and team structure still in use; built an admin panel so ops runs events, organizers, orders and refunds from one place.
- Part 2 — platform — discovery reworked end to end (discoverability up 40%), streamlined checkout with upfront fees, Pay in Cash via Cashplus, market-pluggable payment flows, stadium seat management (opened football ticketing), AFCON 2025 payments (100K+ transactions across 1.2M+ tickets), Featured Events, native iOS/Android apps plus a gate check-in app, and a company-wide feedback and bug intake — with Linear planning, daily CEO reporting and a release process behind it.
- Part 3 — beyond Morocco — white-label product with the first deployment abroad (Tanzania Football Federation, tff-tickets.com); leading expansion into Côte d'Ivoire, Tanzania and Ethiopia with localized payments and flows like guest checkout; data-protection work across the CNDP and PDPC.
Ship the things that remove reasons not to buy a ticket.